Magnetism Over Metrics: Why the Funnel Bro Is Losing His Grip

The next era won’t be optimized; it’ll be felt.

Aug 13, 2025

For years, the Funnel Bro has run the show, building urgency and chasing conversions. His grip is finally slipping.

Some people lead by getting louder. Others lead by becoming unmistakably clear.

The model we were taught was built on visibility—staying present in every feed, capturing attention, converting it into outcomes. There was always another metric to optimize and strategy to test. It delivered results, yes, but it also left many of us exhausted. Beneath the surface, there’s a quiet craving for something more lasting.

A new model is taking shape, moving through grounded attention rather than pressure. I call it the Matriarchal Magnet.

An archetype, yes, but it’s bigger than that. It’s an emerging energy field ushering in a way of building and relating that holds steady without force.

The Matriarchal Magnet doesn’t scramble for attention or rush to prove her worth. Her presence carries its weight, which, as it turns out, travels farther than a sales funnel ever could.

Grounded and attuned, she leads by example, with a clear vision and balanced pace. People aren’t pushed by her energy; they’re drawn in by it. There’s ease in how she moves, and strength in how she holds. She listens more than she speaks. She trusts the moment, and more often than not, the moment is right.

Her power rests in discernment. She knows what’s hers to carry and what can be released. Those who arrive in her orbit recognize something that already lives inside them: a powerful magnetic force.

Magnetism Is Not Passivity

The ability to hold without grasping is a form of power most of us were never taught. This kind of leadership grows quietly, through rhythm and discernment. The Matriarchal Magnet tends to what wants to take root and creates space for it to grow. People are drawn to her alignment, not her performance.

She moves when the timing is inspired, trusting that her steadiness is enough. What she offers is clarity shaped into form, and a willingness to let things unfold.

This isn’t a trend. It’s a return to something steady and true, already unfolding, one pull at a time.

Step close enough, and you might feel it drawing you in too.

Kindest,

Shannon

Author’s Note:

A conversation with fellow Substacker @goodnessdavid sparked this piece, after she posted about Funnel Bro energy starting to appear on the platform. I replied with a question: What’s the opposite of the Funnel Bro? Before long, I’d answered myself with the Matriarchal Magnet. It was a reminder that inspiration often arrives through conversation — the same kind of exchange this piece celebrates. In this case, it happened in the DMs, and I want to credit that dialogue for planting the seed of something I suspect will continue to pull me forward.

If you stopped reaching, what might be drawn into your orbit? Hit reply or leave your answer in the comments. I read each one.